The PR Method is a simple system that I developed for ZGPR clients that are solopreneurs, entrepreneurs, service providers & small business owners.
Coupled with my Read. Write. Work. process, The PR Method guarantees that you are getting the most from your public relations efforts while you are launching your small business or working as an army of one.
In consulting for over 100 small businesses, I have learned that hiring a PR firm or in-house marketing expert is often not feasible, nor is it the best option for many new businesses. For most small business owners and entrepreneurs, you are the brand, so it makes sense to develop your communications style.
I can show you how to use easy, proven PR tactics that you can incorporate into your everyday activities to help grow media coverage, online content & awareness.
Using The PR Method & Read.Write.Work. process, you will learn:
- How to organize your PR goals
- The basics of branding strategies
- How to develop your brand
- How and when to use social media
- How to create a fool-proof social plan
- How to address the media landscape
- How to follow The PR Method for easy publicity
- How to build a program for social media success
- How to consistently create compelling content
When to try your hand at media relations